Privacy policy
At natashajohn-baptiste.com, including Sweet Mind, OTAH Publications, and Shea Wild, we are committed to maintaining transparency, protecting customer privacy, and keeping our policies aligned with current UK laws, GDPR requirements, consumer regulations, and industry best practices.
We regularly review and update our policies to ensure they remain accurate, fair, secure, and compliant.
Privacy Policy
Effective Date: 05/02/2026
This Privacy Policy explains how natashajohn-baptiste.com, including Sweet Mind, OTAH Publications, and Shea Wild (“we”, “our”, “us”), collects, uses, stores, and protects your personal information.
We are committed to safeguarding your privacy, maintaining confidentiality, and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable privacy laws.
By using our website, products, services, or digital platforms, you agree to the terms outlined in this Privacy Policy.
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Information We Collect
We may collect and process the following information:
• Name, address, email address, telephone number, and contact details
• Purchase and transaction information
• Customer service enquiries and communications
• Information submitted through forms, surveys, subscriptions, or feedback requests
• Digital product access records and download history
• Website usage data, analytics, and technical information collected through cookies or similar technologies
We only collect information necessary to provide our products, services, and customer support.
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How We Use Your Information
Your information may be used for the following purposes:
• Processing and fulfilling orders
• Delivering skincare products, digital downloads, audiobooks, courses, and services
• Providing customer support and responding to enquiries
• Improving our products, services, and website experience
• Internal administration and record keeping
• Legal, regulatory, and compliance obligations
• Fraud prevention and website security
We process personal data lawfully, fairly, and transparently.
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GDPR & Data Protection Rights
Under UK GDPR, you have the right to:
• Access your personal information
• Request correction of inaccurate data
• Request deletion of your personal information where legally permitted
• Restrict or object to certain processing activities
• Request transfer of your data where applicable
• Withdraw consent for marketing communications at any time
Requests relating to personal data can be submitted using the contact information provided on our website.
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Confidentiality
All personal information shared with us is treated confidentially and securely.
We do not sell, rent, or distribute personal information to third parties for marketing purposes.
Information will only be disclosed where:
• Required by law
• Necessary to protect legal rights
• Required for fraud prevention or regulatory compliance
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Digital Products & Intellectual Property
Digital products, audiobooks, downloadable materials, courses, and publications provided by Sweet Mind, OTAH Publications, and natashajohn-baptiste.com are intended for personal use only.
Unauthorised copying, sharing, redistribution, uploading, resale, or reproduction of digital content is strictly prohibited and may result in legal action.
All digital content, music, publications, training resources, branding, and creative works remain the intellectual property of natashajohn-baptiste.com and its associated brands.
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Third-Party Service Providers
We may use trusted third-party providers to support services such as:
• Payment processing
• Website hosting
• Digital product delivery
• Analytics and website performance
• Customer communications
Where necessary, limited personal information may be securely shared with these providers solely for operational purposes.
All providers are expected to maintain confidentiality and comply with applicable data protection laws.
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Shea Wild — Skincare & Personal Care Products
Products sold under Shea Wild may include skincare and personal care items such as creams, oils, scrubs, soaps, serums, deodorants, and body care products.
Due to hygiene and safety standards:
• Opened or used personal care products may not qualify for returns or refunds
• Product information is provided for general wellbeing purposes only and is not intended as medical advice
Customers are encouraged to review ingredients carefully before purchase.
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Data Security
We implement appropriate technical and organisational measures to protect personal data against:
• Unauthorised access
• Loss or misuse
• Disclosure
• Alteration or destruction
Security measures may include:
• Secure servers and encrypted systems
• Password-protected access
• Restricted access to authorised personnel only
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Data Retention
Personal information is retained only for as long as necessary to:
• Fulfil contractual and business obligations
• Meet legal, tax, or regulatory requirements
• Resolve disputes and enforce agreements
When information is no longer required, it will be securely deleted or anonymised.
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Cookies & Website Analytics
Our website may use cookies and similar technologies to improve website functionality, analyse traffic, and enhance user experience.
Users may manage cookie preferences through their browser settings.
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Data Breaches
Any suspected or confirmed data breach will be investigated promptly.
Where legally required, relevant authorities and affected individuals will be notified in accordance with UK GDPR and ICO requirements.
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Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in legal requirements, business operations, or technology.
Updated policies become effective immediately upon publication on our website.
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Contact Information
For questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us through natashajohn-baptiste.com.
Policy Owner: natashajohn-baptiste.com
Brands Covered: Sweet Mind, OTAH Publications, Shea Wild
Approved by: Natasha John-Baptiste
Review Date: 05/02/2026
